© Associazione Museo della Carta di Pescia Onlus

Pescia is a charming, although lesser-known, town in the province of Pistoia. For centuries silk was produced here, but this came to an end in the 19th century. In need of an alternative economic resource, floriculture took over.

Today Pescia is internationally renowned for its flowers. However, its history and art are also deserving of praise.

Meet the guide and visit:
Old Flower Market, an interesting structure from an architectural viewpoint, built around the end of the 1940s. It is currently used for the Flower Exhibition held every two years
Church of San Francesco, in Gothic style with a painted panel of Saint Francis dating back to the 13th century, attributed to Bonaventura Berlinghieri
Piazza Mazzini, this elongated square is the hearth of the town
Pietrabuona, not only were flowers important for the development of the local economy, but also paper production. Located about 4 km from Pescia, Pietrabuona houses a “Documentation Center on Paper Manufacturing”, where it is possible to see how paper was manufactured through the centuries

Information: Flower lovers can actually visit the wholesale New Flower Market, as long as they get up very early!